HUMAN-CENTERED DESIGN
Logitech MindSync
RESEARCH
CMF
RAPID PROTOTYPING
3D MODELING
Reimagining the IKEA shopping experience.
Effortless.
Unlimited.
Brief:
Design a product, service, or system that enhances the IKEA shopping journey—from arrival to checkout—by making exploration, interaction, and decision making more intuitive, engaging, and seamless.
Understanding the User
IKEA’s largest demographic is people
in the range of mid 20s to early 30s
Products and services appeal to a
younger, urban and trendy ethos
Many IKEA customers are young,
first-time homeowners or renters
+
+
+
Meet Gen-Z
Urban.
Minimal.
Collective.
Organized.
Comfortable.
Playful.
Buying Habits
of Gen Z prefers shopping in-store (CBS)
of Gen Z enjoy discovering new products citing retail therapy and reducing screen time (CBS)
of Gen Z are willing to pay more for eco-friendly products (Deloitte)
“GEN Z STILL
SHOPS
BRICK-AND-
MORTAR”
(EcoCart)
Consumer Attitudes
1
Value
Aligned
Experience
Oriented
2
Digital Natives
3
BRINGING BACK
"IRL"
(That's Gen-Z for "in real life" experiences)
Insights & Research Summary
#1
IN-STORE
EXPERIENCE IS
PREFERRED, BUT
FRUSTRATING
#2
ONLINE
PLATFORMS ARE USEFUL, BUT LACK SEAMLESS & SIMPLICITY
#3
SHOPPING IS DRIVEN BY PRACTICAL NEEDS BUT INSPIRED BY THE EXPERIENCE
Let's dive into Design!
The Future Form Factor
Looking to automated robotic systems to create experiences like never before.
Exploring the intersection between digital and physical human interface.
Exploring "companion" forms that live in a futuristic retail setting.
Playful, helpful, and practical design.
Mapping the IKEA Experience
Presenting
IKEA
Gränslös
